Challenge

The most ambitious game of its time, GTA IV had to set a new standard for narrative immersion:

a city full of believable, interactive NPCs
functional in-game internet, TV, and radio
one gritty, hard-hitting story to drive it all

The most ambitious game of its time, GTA IV had to set a new standard for narrative immersion:

a city full of believable, interactive NPCs
functional in-game internet, TV, and radio
one gritty, hard-hitting story to drive it all

The most ambitious game of its time, GTA IV had to set a new standard for narrative immersion:

a city full of believable, interactive NPCs
functional in-game internet, TV, and radio
one gritty, hard-hitting story to drive it all

Actions

As Rockstar Games' resident multi-tool, I immersed myself in GTA IV production for years:

writing dialogue for 150+ diverse characters
casting 300+ actors, models, and stuntpeople
directing 200+ voiceover performances
producing / managing 3 years of mocap and vo sessions
and much more!

As Rockstar Games' resident multi-tool, I immersed myself in GTA IV production for years:

writing dialogue for 150+ diverse characters
casting 300+ actors, models, and stuntpeople
directing 200+ voiceover performances
producing / managing 3 years of mocap and vo sessions
and much more!

As Rockstar Games' resident multi-tool, I immersed myself in GTA IV production for years:

writing dialogue for 150+ diverse characters
casting 300+ actors, models, and stuntpeople
directing 200+ voiceover performances
producing / managing 3 years of mocap and vo sessions
and much more!

Result

GTAIV set a new standard for narrative immersion… and became the biggest entertainment release of all time.
I got so immersed, my likeness and performance were used for TV host Jeremy St. Ives.
Proud to be the narrator of a GTA IV trailer.

GTAIV set a new standard for narrative immersion… and became the biggest entertainment release of all time.
I got so immersed, my likeness and performance were used for TV host Jeremy St. Ives.
Proud to be the narrator of a GTA IV trailer.

GTAIV set a new standard for narrative immersion… and became the biggest entertainment release of all time.
I got so immersed, my likeness and performance were used for TV host Jeremy St. Ives.
Proud to be the narrator of a GTA IV trailer.

(2 of 3)

Challenge

The Swedish Dungeons & Dragons is called Mutant. It's a beloved, decades-old IP, so the first video game adaptation was going to be a huge deal.

But the studio had a problem. Their script was

bloated and verbose
stuffed with excessive lore
light on memorable characters.

The Swedish Dungeons & Dragons is called Mutant. It's a beloved, decades-old IP, so the first video game adaptation was going to be a huge deal.

But the studio had a problem. Their script was

bloated and verbose
stuffed with excessive lore
light on memorable characters.

The Swedish Dungeons & Dragons is called Mutant. It's a beloved, decades-old IP, so the first video game adaptation was going to be a huge deal.

But the studio had a problem. Their script was

bloated and verbose
stuffed with excessive lore
light on memorable characters.

Actions

As their new writer, I

took ownership of every line of dialogue

revised and streamlined the narrative into a lean, punchy ballistic missile
created two iconic characters to drive the story: the laconic boar Bormin and his wisequacking partner Dux.

As their new writer, I

took ownership of every line of dialogue

revised and streamlined the narrative into a lean, punchy ballistic missile
created two iconic characters to drive the story: the laconic boar Bormin and his wisequacking partner Dux.

As their new writer, I

took ownership of every line of dialogue

revised and streamlined the narrative into a lean, punchy ballistic missile
created two iconic characters to drive the story: the laconic boar Bormin and his wisequacking partner Dux.

Result

Mutant Year Zero: Road to Eden was an APRG hit:

Fans and critics praised the captivating narrative ("Very Positive" 88% Steam rating)

Won 7 prominent awards, including Unreal's "Most Engaging Game"
The characters I created are now making the leap from game to movie!

Mutant Year Zero: Road to Eden was an APRG hit:

Fans and critics praised the captivating narrative ("Very Positive" 88% Steam rating)

Won 7 prominent awards, including Unreal's "Most Engaging Game"
The characters I created are now making the leap from game to movie!

Mutant Year Zero: Road to Eden was an APRG hit:

Fans and critics praised the captivating narrative ("Very Positive" 88% Steam rating)

Won 7 prominent awards, including Unreal's "Most Engaging Game"
The characters I created are now making the leap from game to movie!

(3 of 3)

Challenge

It's 2020. The UK’s Kraken Rum is about to launch another Screamfest: an immersive, haunted house-y, experiential marketing event… then

Covid hit the UK and the world.
Their event, and all events, were canceled.
Kraken lost a connection with their audience.

It's 2020. The UK’s Kraken Rum is about to launch another Screamfest: an immersive, haunted house-y, experiential marketing event… then

Covid hit the UK and the world.
Their event, and all events, were canceled.
Kraken lost a connection with their audience.

It's 2020. The UK’s Kraken Rum is about to launch another Screamfest: an immersive, haunted house-y, experiential marketing event… then

Covid hit the UK and the world.
Their event, and all events, were canceled.
Kraken lost a connection with their audience.

Actions

With time running out, they reached out to me with a wild idea: partygoers could play a Screamfest video game at home… with a unique real-life twist. Could I own the creative?

I designed the gameplay and narrative in 3 days.
I designed a real-life labyrinth built in catacombs under London.
I collaborated closely with the UK team on tech, cameras, set design, creature makeup, and more.

With time running out, they reached out to me with a wild idea: partygoers could play a Screamfest video game at home… with a unique real-life twist. Could I own the creative?

I designed the gameplay and narrative in 3 days.
I designed a real-life labyrinth built in catacombs under London.
I collaborated closely with the UK team on tech, cameras, set design, creature makeup, and more.

With time running out, they reached out to me with a wild idea: partygoers could play a Screamfest video game at home… with a unique real-life twist. Could I own the creative?

I designed the gameplay and narrative in 3 days.
I designed a real-life labyrinth built in catacombs under London.
I collaborated closely with the UK team on tech, cameras, set design, creature makeup, and more.

Result

Kraken Screamfest IV was a cutting edge, cross-media, first-person survival game, for
homebound fans to connect to the brand.
Players used a controller to move Game of Thrones actor Iwan Rheon through a monster-infested maze.
It won 2 awards, including PR Moment's “Virtual Event of the Year”. Not bad for a canceled party!

Kraken Screamfest IV was a cutting edge, cross-media, first-person survival game, for
homebound fans to connect to the brand.
Players used a controller to move Game of Thrones actor Iwan Rheon through a monster-infested maze.
It won 2 awards, including PR Moment's “Virtual Event of the Year”. Not bad for a canceled party!

Kraken Screamfest IV was a cutting edge, cross-media, first-person survival game, for
homebound fans to connect to the brand.
Players used a controller to move Game of Thrones actor Iwan Rheon through a monster-infested maze.
It won 2 awards, including PR Moment's “Virtual Event of the Year”. Not bad for a canceled party!